Not just for the medicine cabinet, activated charcoal is an ingredient used for centuries because of it’s almost magical ability to draw out toxins and pollutants. The jagged crystals of activated charcoal grab onto bacteria, toxic environmental contaminants, oil, dirt, and grime and remove them with ease.

Coal, our activated charcoal infused soap bar, prominently features this vital ingredient and is one of Wildly American’s most famous and longest selling bars. Our foundational double butter soap batter made with Shea and Cocoa Butters is gentle on the skin allowing the charcoal to remove excess oils and dirt without stripping.

We’ve lightly scented our Coal Soap Bar with a uniquely fresh and unisex blend of bamboo grass, fresh bergamot, and jasmine that is redefining freshness with a skin loving paraben and phthalate free blend.