Erla Gísladóttir founded URÐ in 2016. The brand name URÐ is an old Icelandic word meaning earth or soil. It symbolizes the pure ingredients they use in their products.
Erla believes that the only thing your skin needs are purifying minerals and pure oils to nurture the skin.
The URÐ mission is to provide creative and simple skincare products containing the best natural ingredients found in Icelandic nature.
Erla believes it is everyone’s duty to take good care of our environment and believes that the only things we really need can be found in nature. That´s way she loves Baroness’s Karen Blixen quote:
URÐ is located in Reykjavik, Iceland, where they make soaps, bath bombs, skin care products and make experiments and testing for future Greener Life Products.