Catherine McGinnis is the owner of Soaping101, one of the most popular social media outlets for soapmaking tutorials and advice. With fifteen years of experience in the industry, she is passionate about helping soapmakers sharpen their skills via seminar talks, comprehensive classes and online videos. The style and know how she offers in her videos and to the soapmaking community are an extension of her genuineness. She considers soapmaking an industry where information can be freely shared and enjoyed. When not in front of the camera, Catherine is the owner of a trendy soap store as well as created and personally directs the annual soapmaking social gathering, SoapCon, which attracts speakers and soapers from around the globe. Catherine graduated Summa Cum Laude from MSU with a Master’s Degree in Business Administration with her fields of expertise being Marketing and Economics.